A T-Shirt Which You Never Want to Receive

We've all seen T-Shirts like "My parents went to Bali and all I got was this lousy T-shirt". Pretty funny, but this time the very same concept was used as an awareness raising tool in a very different context. Below is a sample of the T-shirt and letter which were sent to mothers by PIA, whose sons soon will be called to duty in the Austrian army. Read more...

UPDATE: PIA and CMF Studios got shortlisted at Cannes Lion 2009!

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